Yep, Our Products are Alive: Fermented Hair Care 101
Curious why we say our products are truly alive? It’s a bold claim, we know. In a world saturated with promises, Mas Newen invites you to delve deeper into a secret that’s been part of nature’s wisdom for millennia: fermentation.
This isn’t just a trend; it’s a powerful, natural process that unlocks a unique vitality, transforming our ingredients and ultimately, your self-care ritual. Get ready to discover the living magic behind our fermented hair care.
Your Skin’s Microbiome: An Unseen Ecosystem
Imagine your skin and scalp as vast, vibrant territories, teeming with trillions of beneficial microorganisms. This intricate, unseen community is your unique skin microbiome, and it’s a powerhouse! Like a mini-ecosystem, it works tirelessly to protect, balance, and nourish your body, acting as your first line of defense against environmental aggressors.
A healthy, balanced microbiome is crucial for more than just a radiant glow. It impacts everything from hydration levels and sensitivity to the strength and growth of your hair. When this delicate balance is disrupted – by harsh chemicals, over-washing, or pollution – you can experience dryness, irritation, sensitivity, dullness, and even issues with your vitality. Nurturing this living layer is fundamental to finding balance, health, and vitality throughout your body.
What’s the best way to take care of your scalp and skin’s microbiome? With fermented skin and hair care products!
Fermented Hair Care? Why Do We Do That?
You’re familiar with incredible fermented foods like apple cider vinegar, kombucha, and kimchi, known for boosting your gut health — but what if that transformative power could benefit your hair and skin too?
The answer is a resounding YES!
Because fermentation supercharges nutrient bioavailability and creates new, beneficial compounds, those same amazing effects hold true for your scalp and skin microbiome!
This is precisely why all the Mas Newen products are fermented.
Because fermentation enhances the bioavailability of nutrients, your hair and skin can more readily absorb and utilize the goodness within each ingredient. It also creates new beneficial compounds that directly feed and balance your body’s microbiome, leading to profound benefits: soothed scalps, stronger hair strands, deep hydration, and a vibrant, healthy glow.
In essence, fermentation infuses our products with “More Life Force.” It’s how we transform potent botanicals into even more powerful allies for your symbiotic self-care, creating products that work in harmony with your body’s own living ecosystem.
Click Here to See Our Probiotic Products
How It’s Done? Naturally, Of Course!
Our commitment to natural fermentation means a process that respects nature’s inherent wisdom. We don’t believe in unnecessary enhancements or shortcuts.
The process begins by carefully sourcing our premium, plant-based ingredients. Then, we infuse them with Artesian water, rich with natural minerals, to truly begin the transformation. After the infusion, we introduce highly effective micro-organisms (EM-1s). Our EM-1s are derived from the very same natural ingredients that make up our list – never from common allergens like corn or wheat.
All these ingredients are fermented together – creating a harmonious blend that allows them to interact and evolve as one.
From there, we simply let nature do its profound work. There are no additional boosters or artificial accelerators. This slow, deliberate, and truly natural fermentation allows the living cultures to transform each component, creating a unique synergy and a truly “alive” product.
It’s this pure, unadulterated process that ensures our fermented hair care and skin care truly delivers “More Life Force” to you.
Ready to embrace the vitality of living cultures? Explore our full range of symbiotic self-care products and join us in cultivating a world where life flourishes, inside and out.
